Free online course launched for East Anglia businesses

ByMike V. Cooper

Apr 12, 2022

08h43 April 12, 2022

Free one-day training courses have been launched to help companies use digital marketing tools for business success.

The webinars are part of a series of online courses hosted by Archant, which include tips on SEO, social media and Google Analytics 4.

Each Insight Day session will feature speakers who will discuss their specialist topics and provide practical advice.

The next webinar will focus on social media and will take place on Thursday, April 21 from 9:30 a.m. to 2:30 p.m.

A free online course for local business owners has been launched
– Credit: Archant

Highlighting the importance of social media to business, Autumn Lewis, head of social media and engagement at Archant, described it as the “showcase” of a business, so it’s “important that you make an impact”. .

She said: “This webinar will help you get started on social media and set you and your business up for success by optimizing your profile and implementing a social media strategy.

“Whether you’re a group of men, a small local employer, or you’re the head of a large company on their social team, this webinar will help you find your bearings to start building a presence on the networks. social.”

Alannah Pummell, Head of Content and Social Media at Archant, added, “I am excited to host and share my knowledge of social media with business owners who will benefit from the webinar.

“It’s even better to have it live because I can interact and engage with people to answer their questions and offer insight.”

In addition to this, a course on Google Analytics 4 will take place next month on Thursday, May 26 from 9:30 a.m. to 2:30 p.m.

Both courses can be registered via

The first in the series, which looked at how local SEO can help businesses, was held in March and saw over 400 signups.

Vicki Blake, Head of Seminars and Events at Archant, called the success of the webinars “phenomenal”.

She added, “The webinars are so engaging and entertaining and presented in a way that brings these topics to life and gives them meaning. It’s so gratifying to hear real stories of businesses who are involved in implementing the ideas and strategies taught in these sessions that help make their business more successful and owners’ lives easier too. »