Inability of teachers to adapt to online courses has led to unattractive modules
10 Minute School founder and CEO Ayman Sadiq told TBS why traditional educational institutions have failed to attract students to online classes and why edtech platforms have instead flourished.
What has been the trajectory of edtech during the pandemic? Learning from the experience of the pandemic, what would you recommend to traditional institutions?
The shutdowns associated with the pandemic and the closure of educational institutions have led to the growing popularity of edtech platforms in Bangladesh.
We have seen a big shift in parents’ perception of online learning.
Even before Covid-19, 10MS had thousands of students across the country. And millions of people knew us.
But their parents still looked at us suspiciously. They worried about the usefulness of online courses.
The pandemic has changed the context. From now on, parents know our method: live and interactive lessons, regular quizzes, in-depth notes. And parents are increasingly accepting online education platforms.
Yes, the number of students has certainly increased during the pandemic period. But I think the most important thing that the pandemic has contributed to is the strong acceptance of our platforms.
Second, teachers and students had to deal with a new system of learning and teaching. So there was a learning curve at both ends.
When there is a major and radical leap from one system to another, it is always the younger generations who can better cope with it. Generation Z already knows how to use technology.
But the experience is not the same for teachers. In many ways, the inability to adapt to a new system has led to unattractive teaching modules and generally uninteresting courses.
When I was taking online courses and making videos, I looked at a lot of other courses from top-notch content creators. I have always sought to do better.
Whether online or offline, teaching is an art. And you have to continually learn the different teaching methods.
10MS has raised $2 million in funding from Surge, Sequoia Capital India’s rapid scaling program, as the first major edtech company in the country to do so. Can you tell us more about the fundraising experience and how you plan to use this opportunity?
While we also chat with other top investors, Sequoia Capital is one of the top five VCs [Venture Capital] companies around the world. So getting funding from them would open other doors for us, as well as other platforms. I think overall, the whole startup ecosystem will benefit as well.
For the past seven to eight years, I’ve only thought of 10 Minute School. Although there was a desire to do much more, it could not be done for a long time, as there were no funds available.
Many plans have materialized halfway through and come to a halt. Whenever something like this happened, I always told myself that I could only have continued if I had the money. The past year has been spent raising funds to fulfill those unfulfilled desires.
During all this time, I was actually a little deprived of a lot of things. Now that the money has become available with everyone’s cooperation, it’s time to make those unfulfilled dreams a reality.
We haven’t been able to make 3D videos yet. Now we want to make 3D videos on all difficult topics. In addition, we want to set up a research and development laboratory, where we will always work on new products.